Recent Posts by Izabela Lusinska

Daimler’s costly case for cultural (in)sensitivity

In all my meetings last week, everybody wanted to talk about this story: The German carmaker Daimler publicly apologized on Tuesday after its Mercedes-Benz brand caused an outcry in China by quoting the Dalai Lama in their Instagram post. Dalai Lama, the spiritual leader of Tibet and a Peace Nobel Prize laureate is greatly respected in the West, but in China he is considered a political...
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Book recommendations for 2018

New Year is always a time of resolutions and one of them is often to learn something new  to read more. Below is a list of 12 books for the next 12 months ahead. I have read them all and I hope that you will find something for yourself in this mix. Whether you read them all, a few, or even only one, enjoy them...
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2015 Wrap-up

Happy New Year 2016! May it be a wonderful, peaceful, productive and prosperous year for all of us! It is hard to believe that another year has passed and a new year is here already.  During the last year I worked closely with my Clients to help them achieve their goals both for their professional development and for the success of their international projects. Together we overcame barriers,...
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Differences in cultural values impact your business

I was recently invited to speak at my local business club about the impact of culture on business. Because I work in Germany the focus of my presentation was “Working with Germans: Why the World is impressed and stressed by the Germans”. If you are interested in receiving a copy of my presentation, please let me know. My main message was this: As the world is globalising and we all...
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